But First, Let Me Take a #Selfie
AAnother year has come and gone with the blink of an eye. From the rise of Grumpy Cat, thrift store purchases, and ”strong is the new sexy,” 2014 has experienced countless trends. One trend of 2014...
View ArticleA Social Media Lesson Brought to You by the NFL, Michael Jackson & Bambi
YYour brand needs to be on social media, but what if your brand is . . . well, you? It’s one thing when your brand is criticized on Facebook or Twitter, but it can be quite another when the criticism...
View ArticleBrands Embrace New Instagram “Layout” Collage App
IInstagram recently launched a companion app called Layout that allows users to create collages for social sharing. If you’re on Instagram, you can see how popular collage content is. In fact, one in...
View ArticleAn Egg-cellent Company Culture at MIC
AAt Marketing In Color we cannot pass up a creative opportunity when we see one! So naturally, we had to dye Easter eggs. And whether you’re decorating Easter eggs to celebrate religion, a family...
View ArticleInfographic: Keep it Cohesive on Social Media
SSocial media can be a powerful tool in the hands of an established brand. Social media platforms like Facebook, Twitter, and YouTube can help cement a brand’s identity and enhance customer loyalty....
View ArticleWhich Social Platforms Should Your Brand Really Be On?
FFacebook. Twitter. LinkedIn. Google+. Instagram. Pinterest. Snapchat. Periscope. YouTube. Vimeo. Tumblr. Vine. Flickr. So many social media platforms, so little time. When you’re responsible for your...
View ArticleThe New Shopping Trend: Purchasing Through Social Media
TThere comes a dreaded day in everyone’s life when you realize that technology has finally surpassed your expectations. For me it was the day when my friend told me about shopping through social media....
View ArticleWhen is the Best Time to Post on Social Media?
IIf you’re using social media to promote your business, you’ve probably wondered at some point when you should be posting. And if so, you are not alone. There have been many articles and online sources...
View ArticleStop Ignoring Instagram! Your Brand Needs It
WWhen it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good...
View ArticleThe Importance of Integrating Social Media with Marketing Automation
MMarketing automation has become much more accessible to companies as compared to four or five years ago. Big and small sized companies can manage and track their marketing efforts across numerous...
View ArticleIdea Guide for Facebook’s Multi-Product (or Carousel) Ads
MMulti-Product ads, or Carousel ads, are a new style of ad released by Facebook earlier this year that allow businesses and advertisers to reach their audiences in a new, unique way. This blog is not...
View ArticleHow to Approach Facebook Audiences
The Pokémon WWhen I was a kid I had this awesome keychain Pikachu toy. Despite my lack of keys or even the need for a keychain, I carried it everywhere with me. It was the coolest thing my...
View Article4 Ways to Resolve Your Social Media Resolutions
LLike any New Year, there are the infamous “New Year resolutions”. There are the common personal resolutions like weight loss, saving money, and traveling often, but what about your business...
View ArticleInterview with a Viral Father
GGoing viral is something most online content creators dream of. Just like real-life viruses, there are endless amounts of videos, images, GIFs, and articles lingering around our digital environment,...
View ArticleUsing Google Analytics to Measure Social Media Success
MMeasuring the success of social media has grown immensely within the last five years. There are even social media management tools that automate your social media efforts and provide social media...
View ArticleHow to Approach Facebook Audiences
You May Also Like Idea Guide for Facebook’s Multi-Product (or Carousel) Ads - Multi-Product ads, or Carousel ads, are a new style of ad released by Facebook earlier this year that allow businesses and...
View Article4 Ways to Resolve Your Social Media Resolutions
You May Also Like Using Google Analytics to Measure Social Media Success - Measuring the success of social media has grown immensely within the last five years. There are even social media management...
View ArticleInterview with a Viral Father
You May Also Like Stay Creative, Kids - “Mr. Diego, my mom says I can’t be an artist when I grow up, because then I won’t make any money,” a second-grader said with... Read More A Promotion Goes Viral,...
View ArticleUsing Google Analytics to Measure Social Media Success
You May Also Like 4 Ways to Resolve Your Social Media Resolutions - Like any New Year, there are the infamous “New Year resolutions”. There are the common personal resolutions like weight loss, saving...
View ArticleWhat is Dark Social Media?
Dark Social is a term created in 2012 by Alexis Madrigal. And while it sounds like a cold, scary type of social media dark magic, it really is not. But it’s not rainbows and butterflies either. Simply...
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