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But First, Let Me Take a #Selfie

AAnother year has come and gone with the blink of an eye. From the rise of Grumpy Cat, thrift store purchases, and ”strong is the new sexy,” 2014 has experienced countless trends. One trend of 2014...

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A Social Media Lesson Brought to You by the NFL, Michael Jackson & Bambi

YYour brand needs to be on social media, but what if your brand is . . . well, you? It’s one thing when your brand is criticized on Facebook or Twitter, but it can be quite another when the criticism...

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Brands Embrace New Instagram “Layout” Collage App

IInstagram recently launched a companion app called Layout that allows users to create collages for social sharing. If you’re on Instagram, you can see how popular collage content is. In fact, one in...

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An Egg-cellent Company Culture at MIC

AAt Marketing In Color we cannot pass up a creative opportunity when we see one! So naturally, we had to dye Easter eggs. And whether you’re decorating Easter eggs to celebrate religion, a family...

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Infographic: Keep it Cohesive on Social Media

SSocial media can be a powerful tool in the hands of an established brand. Social media platforms like Facebook, Twitter, and YouTube can help cement a brand’s identity and enhance customer loyalty....

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Which Social Platforms Should Your Brand Really Be On?

FFacebook. Twitter. LinkedIn. Google+. Instagram. Pinterest. Snapchat. Periscope. YouTube. Vimeo. Tumblr. Vine. Flickr. So many social media platforms, so little time. When you’re responsible for your...

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The New Shopping Trend: Purchasing Through Social Media

TThere comes a dreaded day in everyone’s life when you realize that technology has finally surpassed your expectations. For me it was the day when my friend told me about shopping through social media....

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When is the Best Time to Post on Social Media?

IIf you’re using social media to promote your business, you’ve probably wondered at some point when you should be posting. And if so, you are not alone. There have been many articles and online sources...

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Stop Ignoring Instagram! Your Brand Needs It

WWhen it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good...

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The Importance of Integrating Social Media with Marketing Automation

MMarketing automation has become much more accessible to companies as compared to four or five years ago. Big and small sized companies can manage and track their marketing efforts across numerous...

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Idea Guide for Facebook’s Multi-Product (or Carousel) Ads

MMulti-Product ads, or Carousel ads, are a new style of ad released by Facebook earlier this year that allow businesses and advertisers to reach their audiences in a new, unique way. This blog is not...

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How to Approach Facebook Audiences

The Pokémon WWhen I was a kid I had this awesome keychain Pikachu toy. Despite my lack of keys or even the need for a keychain, I carried it everywhere with me. It was the coolest thing my...

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4 Ways to Resolve Your Social Media Resolutions

LLike any New Year, there are the infamous “New Year resolutions”. There are the common personal resolutions like weight loss, saving money, and traveling often, but what about your business...

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Interview with a Viral Father

GGoing viral is something most online content creators dream of. Just like real-life viruses, there are endless amounts of videos, images, GIFs, and articles lingering around our digital environment,...

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Using Google Analytics to Measure Social Media Success

MMeasuring the success of social media has grown immensely within the last five years. There are even social media management tools that automate your social media efforts and provide social media...

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How to Approach Facebook Audiences

You May Also Like Idea Guide for Facebook’s Multi-Product (or Carousel) Ads - Multi-Product ads, or Carousel ads, are a new style of ad released by Facebook earlier this year that allow businesses and...

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4 Ways to Resolve Your Social Media Resolutions

You May Also Like Using Google Analytics to Measure Social Media Success - Measuring the success of social media has grown immensely within the last five years. There are even social media management...

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Interview with a Viral Father

You May Also Like Stay Creative, Kids - “Mr. Diego, my mom says I can’t be an artist when I grow up, because then I won’t make any money,” a second-grader said with... Read More A Promotion Goes Viral,...

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Using Google Analytics to Measure Social Media Success

You May Also Like 4 Ways to Resolve Your Social Media Resolutions - Like any New Year, there are the infamous “New Year resolutions”. There are the common personal resolutions like weight loss, saving...

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What is Dark Social Media?

Dark Social is a term created in 2012 by Alexis Madrigal. And while it sounds like a cold, scary type of social media dark magic, it really is not. But it’s not rainbows and butterflies either. Simply...

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